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Home » Christmas time, Croatia

Will J-DAY come to Croatia?

Submitted by |

A few weeks ago I noticed that we could by Tuborg Christmas brew in the shops here in Croatia, so I think I was about time to inform about the tradition connected to this beer in my home country Denmark.

In Denmark we have 2 very important Christmas days, of cause Christmas evening, the second one is the day when Christmas starts the J-DAY!

So what is J-DAY? Here comes the explanation!

In 1981 the famous Danish brewery Tuburg, launched a beer called Tuburg Julebryg (Tuborg Christmas beer) or Sne Plis, (Snow beer), the beer immediately became a great success, every year the hype about the beer increased, so in 1990 Tuborg launched the first J-DAY, (J beeing the first letter in Jul, the Danish word for Christmas) on the second Wednesday in November. On the J-DAY the sale of the Julebryg start in bars all over the country at exactly at 20:59, so you can imagine the croud!

In 1999 Tuborg had to change the J-DAY from Wednesday to Friday simply because of the reason, that to many young people did not show up to school or work, the day after.

dsc02352_wince

Another interesting think about the Tuburg Julebryg (Christmas brew) since the launch back in 1981 the same commercial has been used in Cinemas’ and on TV, so people has a very high association between the Christmas and the Julebryg.

You can see the commercial here, and download a Wallpaper and screensaver which guarantee will bring you into christmas mood.

And when you get really hocked on Julebryg you buy your equipment in the snow shop, what else (-:

Snow equipment for boys

Snow equipment for girls

Anyway the beer actually tasted great, it is a dark beer a little bit stronger then a normal beer, with a very nice taste of Christmas (-:

So everybody in Croatia and other places in the world now you know what J-DAY is!

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